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Oct 27, 2020
2 min

Common Copywriting Mistakes To Avoid

Copywriting is a very specific beast. It needs to function correctly. Knowing how to write doesn't equal knowing how to sell.

Syntactical

Sep 15, 2020
2 min

What Makes a Perfect Keyword?

There's certain stuff you can get away with skipping in your business plan. But the right keywords? They're KEY. Get it?

Syntactical

Sep 1, 2020
2 min

Thursday Top Tips Roundup

If you don't follow us on Instagram, you might have missed out on our Thursday Top Tips series.

Copywriting, Marketing and Sense of Humour

Syntactical

Aug 4, 2020
2 min

Copywriting, Marketing and Sense of Humour

There's a fine line to tread when it comes to inserting humour into your copywriting.

Syntactical

May 26, 2020
2 min

Building Client Trust: The Four Cs

When it comes to freelance success, client trust is imperative. How do you build client trust? The Four Cs.

Syntactical

Apr 28, 2020
2 min

Copywriting Tips: Reframing Information

You've likely heard of reframing as it relates to mental processes and thoughts. The same process is true of writing.

Syntactical

Mar 3, 2020
2 min

On Writing: Unlearning Preciousness

Writing is personal, even when the content produced is not. As such, many writers struggle to separate themselves from their work.

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