• Syntactical

Blogging in 2020

Updated: Apr 28


For me, blogging is a gift. It’s an opportunity to express my thoughts/feelings/opinions for a couple of paragraphs, without pressure. It’s a sort of online diary. As long as I’m enjoying the process, I’m happy.


Although I love to blog for the sake of blogging, I also know that blogs are essential in the world of digital marketing.


In a changing world, it might feel like we’ve moved on from blogging. But we believe a good blog is as relevant as ever when it comes to creating and maintaining a customer base.


How can you make sure your blogs are working as hard as they can to market your brand?



1. Headings and Subheadings

The eyes of those browsing your website will be drawn to headings and subheadings far more easily and quickly than to large blocks of text. Keep subsections short, snappy and interesting, and you’re far more likely to keep potential customers on your page.

2. Introductions


On average, a person spends 10 seconds on a website. A killer introduction will encourage people to carry on reading, and see your website leave the average in the dust.



3. Keywords


The use of keywords within blog posts is essential for SEO. If you want to rank highly in Google search results, you should be making use of them.


That said, try to keep keywords simple, and slot them casually into sentences. Though they’re important, overuse will negatively impact reader experience.

4. TOV


Particularly when you are writing for an external blog, or when multiple people are creating blog posts for the same brand, consistency when it comes to tone of voice is imperative. Readers shouldn’t feel jarred from post to post.

5. Images and Links


The inclusion of images in your blogs will break up the text in the same way that headings and subheadings do. Make sure that images are relevant and appropriate, of course.


The inclusion of links, particularly to internal web pages, can be really helpful. Your reader is far more likely to take a look at the services you offer when they’re just a click away.



At Syntactical, we believe that, in 2020, blogs are as relevant as ever. When it comes to optimising the performance of your blog, it’s important to stay on top of the latest information.


If you have any questions, or need help transforming your company’s blog, please don’t hesitate to contact us. We would be delighted to work with you.


Lily x

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