Copywriting Tips: Reframing Information
You've likely heard of reframing as it relates to mental processes and thoughts. When you reframe your negative thoughts, you work to turn:
"I'm only at this stage in my career, but my friend Brad is at this stage."
"My life is not in competition with my friend Brad's. We have both had our own ups and downs. I have accomplished this and this and this, and I am improving every day."
You work to turn:
"I am lonely because I am single. I feel that there is something wrong with me because of it."
"I am single because I will not settle for less than I deserve. I am strong, independent and worthy, with or without anyone else."
It's not an easy process, but it's possible. It's doable. And it's improvable, with practise and repetition.
The same process is true of writing. You can reframe information in order to reflect a variety of different purposes/tones/meanings.
Think of journalism as a loose example of this idea: The same news story will be reported five times, in five completely different ways. What changes? Almost nothing, and almost everything. The headline. The spin. The accompanying images. The snippets of quotes that make it into the final article.
Wayne Dyer once said that "if you change the way you look at things, the things you look at change."
If you're searching for ways to re-position yourself and your business, you're struggling to communicate, or you feel under-confident in your abilities, here are a few reframing examples for you:
"We are going to have to scale back our services."
"We are focusing, at this moment, on the things that matter the most to our business."
"I made a mistake, and it cost the company money. I am stupid."
"I made a mistake. It happens to everyone. Nobody thinks less of me for it."
"This [item] hasn't sold very well. I am removing it from the [shop/menu]. I feel disappointed and upset by this."
"I know more about my customer base than I did before, and I can apply that insight to the creation of exciting new [items] that are better targeted."
"Anyone could do what I do. I am not special."
"I do what I do because I want to, and I do it very well. I am not the only one who can do it, and that is okay."
"I got some bad feedback on this [item]. Receiving the feedback was a negative experience, and I found it upsetting."
"A customer had an issue with this [item]. I was polite, communicative and worked to resolve the issue as quickly and satisfactorily as I was able. I did a good job."
By working to refocus your negative thoughts into something productive and positive (but still honest), you will slowly be able to retrain your brain.
Eventually, the productive thoughts will arrive first.
If you'd like some help re-framing your content, please get in touch. We'd love to help you out.