• Syntactical

What Makes a Perfect Keyword?

In the world of digital marketing, it can be challenging to stay on top of everything.


SEO recommendations are always changing. New terms and abbreviations are constantly being invented and popularised.



There's certain stuff you can get away with skipping in your business plan. But the right keywords? They're KEY. Get it?


Keywords define your content. If you're writing a blog about, say, 'The Ten Best Places to Eat While You're in Italy', likely keywords might include:

  • Travel

  • Italy

  • Food

  • Restaurants

  • Best pasta in Italy (A long-tail example- more niche, and therefore more likely to get you high in the rankings!)

Proper keyword usage will bring traffic your way. Your content will appear in people's Google searches if you target the right words and phrases.



There's 4 main things you can do to ensure your keywords are perfect for your brand:


1. Do Your Research


You need to know, first and foremost, what your audience is looking for. Figure out what's being searched for in your industry.


If you don't have the time to do this right, don't be afraid to outsource to a specialist. A clear sense of your market/competition could be a huge step in the right direction for your business.


2. Include Long-Tail Keywords


As mentioned above, long-tail keyword phrases are more specific and detailed. This means they have a higher conversion value.


To put it simply: If you're an eco-friendly stationery company based in Bristol, you're more likely to be at the top of the search results for "eco-friendly stationery bristol" than you are for "stationery".


Take advantage of your niche!


3. Avoid Keyword Stuffing


It might be tempting to try and cram your content with as many keywords as you can. But if you include so many that your copy reads as sales-y and not very well-written, your audience will notice.


Balance is important. There's no perfect number. It depends on the word count of your content, and how naturally you can make your keywords fit in.


Ideally, your audience should hardly notice your keywords.


4. Be Realistic With Your Expectations


It's hard to be the best. If you're a new, small business, don't expect miracles, and don't expect them overnight. The best way to climb the search engine ranks is via consistency, and that comes with time.


Don't aim for competitive, short keywords. Find your little corners of the internet.



If your business needs help creating keyword-sprinkled content, please don’t hesitate to get in touch.


Lily x

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