What Does it Mean to Hire a Copywriter?
There's a certain amount of misconception and stigma in the business world around what, exactly, it means to hire a copywriter. Time, we think, for some myth-busting.
Let's break down a few common worries.
1. "Will people think that I can't write if I hire a copywriter?"
In short: Of course not! Oftentimes, the act of hiring a copywriter is about more than talent, more than "being able to write". It's about delegation and specialism.
Anyone who runs a business knows that the job comes with a massive amount of non customer-facing labour. There is absolutely nothing wrong with delegating and prioritising. Few business owners would be capable of doing everything alone.
Being able to do something is not the same as NEEDING to do it.
What's more, copywriters are experts at what they do. They aren't just writers, they're marketers.
They're masters of a specific kind of persuasive writing.
They know how to optimise your copy for search engines and repurpose content for different forms.
If you have the spare cash, they are a worthy investment.
2. "Will hiring a copywriter mean that I lose my creative control?"
The amazing thing about writing service providers is that we are flexible. We are scaleable. We work for you, and as such, we work around you.
You can be as involved (or, indeed, as uninvolved) as you like.
Even if your company has no existing tone of voice guidelines, a copywriter will happily work with you to create these.
We are here for what you need. We are open to conversation.
3. "Will I have to come up with ideas for the copywriter?"
Much as above, this question has a hundred different answers. The right answer for your business depends on, you guessed it, your business! Basically: Not if you don't want to.
Some companies will present copywriters with, for example, a blog post concept, provide them with pre-prepared research on said concept, and say, "Write exactly this."
At the other end of the spectrum, companies might simply say, "Write me a blog about anything in my field."
TL;DR: When you get in touch with a copywriter, remember that you are in control. This is your show, and we are only here to help.
You make the decisions.
You set your preferred level of involvement.
You decide how much you want to steer the content being produced.
What does it mean to hire a copywriter? Whatever you, as a business owner, want it to mean.