Why Hire a Proofreader/Editor?
Updated: Sep 15, 2020
At Syntactical, we offer a flexible range of services which includes, but is by no means limited to, copywriting.
One of these services? Proofreading/Editing/Copyediting. There's several different names, and several different levels of intervention available, from a grammar scan to a full rewrite (if required).
You'd be amazed at the errors that manage to sneak their way into publications, advertising campaigns, and on and offline marketing copy.
We recently discussed what it means to hire a copywriter, and why we believe that it's a great idea, and a solid way to advance and improve your brand. But why hire a proofreader/editor?
Three key reasons, in our opinion:
1) Focused Expertise
Professional proofreaders and editors are trained to catch errors. Since words are their business, they have extensive vocabularies, and a strong understanding of all the most commonly made grammar mistakes.
A proofreader/editor knows "their" from "they're" and "there".
A proofreader/editor will catch the times when your "its" should be an "it's", and vice versa.
A proofreader/editor will know the perfect synonyms, in context, for bland, regular adjectives like "nice", and "happy", and "good".
When you hire a proofreader/editor, you can rely on the fact that you are receiving focused and meticulous expertise.
And since you're paying us, rather than relying on, for example, the kindness of a friend who's grammatically gifted, you can be certain that we will meet all set deadlines.
Your content will be our number one priority, rather than a favour that sinks lower and lower in a friend's in-tray.
2) Business Benefits
There are two main business benefits when it comes to hiring a proofreader/editor.
Benefit one? We'll save you time.
When you pass on editing responsibilities to an expert, you'll have more free hours to spend on all the other stuff that you have to do, whether that's client interaction, product creation, content creation, or whatever else.
Benefit two? In the long term, a proofreader/editor will make you money.
Professional, perfected content is massively important in such a saturated market. An editor can take your copy from "good" to "great", from "just another article/blog" to "stand-out content", bringing more clients to your door and thus increasing your revenue.
In time, the cost of hiring a proofreader/editor will be easily evened out by the improvements seen in content/writing standards.
3) New, Objective Eyes
You can never underestimate the power of a fresh pair of eyes. It's the reason that we always try to leave at least a bit of time between writing something and editing it.
Distance is a powerful tool, and the writer's best friend.
After long enough writing something, you begin to become blind to your own work. You miss silly little mistakes that you would spot immediately in anyone else's content.
A proofreader/editor's eyes aren't just new, though. They're objective.
They can tell you when you've repeated certain pet phrases too many times, when you've overused or underused commas, or metaphors, or rhetorical questions (#guilty).
Get yourself a second pair of eyes. It'll be worth it.
If you'd like to discuss Syntactical's proofreading and editing services, please don't hesitate to get in touch.