.png)
GHOSTWRITING
WHAT IS GHOSTWRITING?
A 'ghostwriter' is a skilled professional hired to write something that will be published under another name (be it a celebrity, a CEO, or a business entity of some kind). Ghostwriting can take any form, from print books to digital articles to corporate press releases.
Collaborating with a ghostwriter can improve the written quality of your marketing content, honing your first impression on potential customers.
Most ghostwriters aren't just available to help string together sentences, and will happily collaborate with you during the idea generation phase.
Hiring a ghostwriter can preserve your brand voice whilst saving you time and allowing for energy reinvestment into other areas of your business.
Working with a ghostwriter, you'll have access to their gathered expertise. You'll gain fresh insights into what customers do and don't respond to.
DO I NEED A GHOSTWRITER?
01.
DO YOU HAVE WRITING EXPERIENCE?
Are you an experienced writer with a confident command of the written word? Is your content succinct, interesting and of publishable quality? Does it feel comparable to the writing of leaders and thriving businesses in your industry?
02.
DO YOU HAVE THE TIME?
Even for a professional ghostwriter, producing quality content takes time, effort and patience. Can you dedicate the necessary amount of each of these to the task of producing quality, consistent writing for your business?
03.
DO YOU UNDERSTAND DIGITAL?
Are you hoping to write content that will be shared in digital spaces (like your website and social media channels)? If so, do you understand the demands of online writing? Are you experienced with SEO, keyword research and metadata?
04.
DO YOU WANT PEACE OF MIND?
Do you recognise the ease it would bring to the writing side of your business if you could hire a professional to handle anything and everything, from idea generation and research to writing, editing and proofreading?