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PRINT COPY
In other words...
Any writing intended for physical, non-digital distribution.
LEAFLETS & BROCHURES
NEWSPAPERS & MAGAZINES
BILLBOARDS & POSTERS
DIRECT MAIL
WHY CHOOSE PRINT?
With new online advertising options popping up every month, it's easy to focus your efforts here and let other forms of content marketing fall by the wayside. But there are some key benefits to deploying tangible print copy (especially in the context of a broader, digital-inclusive marketing strategy).
INCREASED CUSTOMER ENGAGEMENT
There's proven value in offering your customers (or potential future customers) something tangible. Something they can see, touch and return to at their own discretion. By marketing in print, you increase your likelihood of forging a deep connection and cementing brand loyalty.
ENDLESS PRESENTATION POSSIBILITIES
Print offers you more control over how your customers receive your content. For instance, if you're making a brochure, you can play around with visuals, design and layout as you might online, and you can also embrace tactile details like gloss versus matt and paper stock/weight.
ONGOING MARKETING POWER
While a website is only valuable for as long as a visitor is willing to spend on it, print copy often remains in a customer's home (and thus, potentially, in a customer's mind). Its increased permanence in turn increases the viability of lead conversion.
NEW SUSTAINABLE OPTIONS
For many, the decision to focus on digital over print is partially informed by environmental concerns. But nowadays? It might surprise you to learn how many sustainable, eco-conscious printing options there are. Why not enjoy the best of both worlds without harming our planet?