Building Client Trust: The Four Cs
A business is nothing without trust. But how do you build client trust? We've broken it down into 'The Four Cs'.
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BLOG WRITING
Drives website traffic
Improves website SEO
Supports email marketing
Builds customer trust
Generates new leads
Platforms company news
HOW DO I START A BLOG?
1.
MAKE ROOM
If you're hoping to add a blog to your existing website, you'll first need to make the necessary layout changes, creating a blog page that priorities readability and a pleasant visitor experience.
2.
DO YOUR RESEARCH
Get to know your competitor blogs from similar businesses. What are they talking about? What seems to be performing well? Which gaps in the information market might you be able to fill?
3.
ADD VALUE
The key to a blog that actually generates traffic? Value. Ensure that each post you share is interesting and informative, adding value for those customers who choose to give it a read.
4.
DON'T FORGET SEO
Search Engine Optimisation is vital to the success and visibility of your website, and blogs are a great opportunity to naturally incorporate (without overloading on) target keywords and phrases.
5.
AVOID SILLY ERRORS
Ensure you've edited and proofed each blog before you hit publish. It's easier than you think for small spelling and grammar errors to slip by unnoticed, appear on your site, and erode customer trust.
6.
PUBLISH AND ENGAGE
Once you've published your blogs, be sure to promote and share them on your other social platforms, and encourage forms of engagement such as customer comments.
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