• Syntactical

Building Client Trust: The Four Cs

A business, just like a relationship, is nothing without trust. When it comes to freelance success, client trust is imperative. It leads to regular work, regular referrals, and a continually healthy and conflict-free work environment.


How do you build client trust? It's pretty simple, and we've broken it down for you.


Trust is built through The Four Cs: Communication, C0-Operation, Consistency and Care.



1. Communication


Communication is the absolute foundation of building a positive working relationship.


Good communicators:

  • Respond promptly

  • Set parameters and boundaries early on

  • Offer clear, concise answers to queries

  • Speak honestly and politely

  • Are patient and understanding

  • Take on, and positively respond to, feedback



2. Co-Operation


Client work should be a collaborative, supportive experience. In order to produce the best possible end result, both parties ought to be co-operative and helpful to one another.


To be co-operative is to:

  • Be a listener, not just a talker

  • Be open to other people's ideas, rather than precious about your own

  • Work towards a team victory, rather than an individual success

  • Understand the various strengths of everyone involved, and play to them



3. Consistency


Nobody enjoys working with a flake. Showing up consistently will help you to build a trustworthy reputation, which will only benefit your future career.


Consistency in business is:

  • Sticking to deadlines and pre-agreed plans

  • Sending and paying invoices promptly

  • Setting client expectations at the right level and continuing to meet them



4. Care


Fourth and finally, it's important to care. To remember that the client at the other end of your email is a person with a rich and complex existence beyond their business connection with you.


Caring is about more than a "hope you are well" thrown onto the beginning of a message. Though that never hurts.


Caring is:

  • Offering clients the benefit of the doubt when there is a delay/issue, not assuming the worst before an explanation has been offered

  • A willingness to be flexible with deadlines and payment plans where it feels appropriate/possible for you to do so

  • Behaving respectfully, even when disagreements arise



There you have it: The Four Cs.


At Syntactical, we are proud to undertake a huge variety of work. If you'd like to inquire about our services, please get in touch.


Cara x

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