Common Copywriting Mistakes To Avoid
Writing can be pretty subjective. There's less hard and fast rules in writing than there is in, say, accounting.
But copywriting is a very specific beast. It needs to function correctly. Knowing how to write doesn't equal knowing how to sell.
Whether you're a copywriter, or interested in potentially hiring one: Hi! Here's five common copywriting mistakes you should try your best to avoid...
1. No goals
A good plan of action - a clear goal for your content - keeps the focus tight. It prevents your copy from wandering off in an unexpected and unnecessary direction.
If you're given a brief that feels too wide? Set yourself goals. Tick them off as you go.
2. No understanding of audience
When you're writing copy, your audience should be the first thing you think about.
If you don't have a deep and accurate understanding of your intended audience, you risk completely missing the target with your content marketing.
Wherever you can, ask questions of your audience. Gather data. Use the information you collect to create copy that will interest and engage them.
3. Lack of evidence
Don't ram your copy full of stats and facts without sourcing them!
If you want your customer base to trust what you're selling - to see you as legitimate - you need to evidence your claims by providing valid, well-regarded sources.
4. Lack of editing
Tiny errors build up to a sense of unprofessionalism really, really quickly. A 'your' that ought to be a 'you're'. A few stray commas. Some extra 'u's in a piece written for an American client.
Edit, edit, and edit again.
Give yourself space from the copy, then return to it and edit with fresh eyes. Try printing it out - mistakes can be easier to spot on paper. Or consider hiring a proofreader.
5. SEO mistakes
If you want your digital marketing content to actually get seen, it's important that you have at least a basic SEO strategy in place.
Get your plan in place. Pin-point your keywords perfectly. Don't let your work disappear into the internet, never to be seen again.
If you're planning to use long-tail keyword phases, research thoroughly. Make sure that your audience are actually searching for the phrases you target.
If you're struggling with your content writing, we'd love to help. Please get in touch.